- AllThingsRemote
- Posts
- how to build team culture on purpose
how to build team culture on purpose
it's not about forced fun, it's about what you do repeatedly.
Sponsored by
Culture isn't what you say in your values doc. It's what people experience every single day. This week, I'm diving into how some of my favourite remote companies; Buffer, Toggl, Doist, and Airalo, who actually build and practice culture.
In today's send:
✅ What culture actually is (and how to pick values that aren't generic)
✅ How Buffer, Toggl, Doist, and Airalo built theirs
✅ How to live and breathe your values.
But first…
Does your team have documented values? |
Top finds this week
The data on what's actually breaking down in global teams
Warning signs most managers miss until it's too late.
Why 40% of global employers made this shift.
Before we dive into values, a note for early-stage founders:
Replace your first 4 hires with AI. Free workshop on April 8th.
Most early-stage founders can't afford their first four hires. Sales, marketing, dev, and support alone can run hundreds of thousands in salaries.
On April 8th, AI thought leader Heather Murray shows pre-seed and seed founders how to build all four functions using AI tools. Live, with demos, for free.
Register today and get a free AI tech stack worth $5K+ including Claude, AWS credits, Make, and 90% off HubSpot.
What culture actually is
Culture is what happens when nobody's watching.
It's how decisions get made.
How people treat each other when things go wrong.
What gets celebrated and what gets ignored.
For remote teams, culture doesn't happen by accident.
There's no hallway chat or lunch table to build it for you.
You have to be intentional about what you value and how you practice it.