The 3 roles every founder plays

and why your team needs all of them.

👋 Welcome back to All Things Remote: your weekly shortcut to building lean, efficient remote teams without the chaos.

In today’s send:
✅ The 3 roles every founder plays (and why most teams stall)
✅ The silent reason remote teams slow down
✅ A simple shift to keep your team aligned as you scale

But first:

Which role are you operating from most this week?

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Now, it’s time to think about…

Don’t get SaaD. Get Rippling.

Software sprawl is draining your team’s time, money, and sanity. Our State of Software Sprawl report exposes the true cost of “Software as a Disservice” and why unified systems are the future.

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📈 Why behaviour > skills when hiring
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A simple reset on a process most managers quietly dread.

The 3 roles every founder plays (and why most teams stall when you stay in just one)

Here’s something I see over and over again inside remote teams, from early SaaS to global professional services:

Teams don’t slow down because people are unmotivated or unclear.

They slow down because the founder is stuck in the wrong role for the stage they’re in.

Most founders don’t have a “focus problem.”
They have a role allocation problem.

So let’s break down the three roles every founder cycles through and the signs you’re over- or under-investing in each.

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