what if september matters more than january?

why this week is the best time to reset your team before Q4 lands

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September has a habit of sneaking up on us….

Jimmy Fallon What GIF by The Tonight Show Starring Jimmy Fallon

One minute it's July and everyone's half-checked out. Then it's suddenly the first week of September, the kids are back at school, and you realise that there are only four months left of the year.

For remote teams, September is the real reset, not January…

In today's send:
✅ Why September matters more than January for remote leaders
✅ What drifts over summer and why it matters heading into Q4
✅ The conversation worth having with your team this week

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Heading into Q4, what does your remote team need most right now?

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Before we get into it, this could be something great for your team 👇️ 

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The second January…

There's research behind why September feels like a restart…

It's not just in your head. Psychologists have a name for it: the fresh start effect. The school calendar does this to most people, kids or not. Something shifts.

For remote teams, that shift matters.

The problem is that most leaders let it pass without doing anything with it.

They start September carrying the same priorities, the same habits, and the same unresolved conversations from August, and then wonder why Q4 feels so rushed.

What tends to drift over summer

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