Is your culture quietly falling apart?

In partnership with

Hey remoter — Samantha here 👋

You started strong. Tight team, clear strategy, high trust.
Then you hired 10 more people… across 4 time zones… and things got messy.

It’s not that people aren’t trying.
It’s that culture doesn’t scale automatically.

In remote teams, your culture is your operating system. And like any system, it needs intentional updates, especially during growth.

Because habits, tools and processes that held your team together at 10 people, won’t hold your team together at 20 people, 50 or 100+

Scaling your team takes more than good vibes and a Notion doc 🙄 

Let’s dig deeper…

In 5 mins or less, you’ll learn👇

> Why remote culture drifts fast when you scale
> The 4 core reasons your team feels misaligned
> Small rituals that reinforce values (without adding meetings)
> A simple weekly action to reconnect your team to “how we work”

ICYMI (if you’re new here 👋)
We recently shared:

🐌 If your team is stalling, this could be why
🔋 If your team feels “always on”, this might be why
💪 How to make performance reviews useful

Culture drift is real (and it sneaks up on you) 😬 👩🏻‍💻

Let’s break down what actually causes culture to drift:

🚨 Dilution of core values: New hires don’t see what “great” looked like early on. The behaviors that made your team strong start to fade.
🚨 Communication breakdowns: As the team grows, alignment gets harder. People miss updates. Context gets lost. Priorities shift silently.
🚨 Resistance to change: Old habits clash with new ones. Some people resist new processes. Others never get onboarded into “how we do things here.”
🚨 Assumed growth = cultural growth: Founders will often focus on product, hiring, and funding but assume culture will scale alongside this (trust me, it won’t!)

Before you know it, your team’s pulling in different directions and no one can clearly define what your culture is anymore.

But now you’re wondering, how do you keep culture tight as you grow?👇